Research Process

GartnorGroup - Challenging the Status Quo

Letter from Gideon Gartnor

Dear CEO,

I know your team has been relying on a patchwork of digital advertising channels to reach your target customers. The fact is, that scatter-shot approach is becoming increasingly ineffective. According to our research, 74% of technology buyers say they struggle to find reliable, vendor-neutral content to inform their purchasing decisions.

Educating on Industry Trends

That's why I want to share some key data points about the evolving B2B buyer's journey. GartnorGroup's latest market study shows that over 60% of the typical purchase decision happens before a buyer even engages with a salesperson. Furthermore, 84% of C-suite executives say they prefer to get information from "thought leadership" content rather than traditional advertising. Businesses are craving trusted, educational resources to guide their most critical technology investments.

Tailoring the Value Proposition

That's where a strategic advertising partnership with the GartnorGroup research platform can be a game-changer for your marketing efforts. Imagine being able to place your whitepapers, webinars, and product information directly within the objective, data-driven research that your target customers are already consuming. Our advanced targeting and personalization capabilities ensure your content is surfaced to the right people, at the right time, in the right context. Plus, you'll gain granular insights into lead generation, content engagement, and campaign performance to continually optimize your strategy. By virtue of our material being on the web, our content is crawled by the leading search engines; other research firms can claim to service between 1 to 15,000 companies behind closed walls..

Driving the Conversation

Let me walk you through a quick demo to show you how this model could work in practice. You'll see how our research filtering and AI-powered recommendations allow your target customers to easily discover your thought leadership content, seamlessly integrated alongside our independent analysis and vendor evaluations. We can also provide custom dashboards to track the end-to-end impact of your marketing investments, from brand awareness to pipeline acceleration. Does this sound like the kind of turnkey advertising solution you've been seeking?

Expanding Relationships

We also want to note that in addition to our conversation, We’ve been talking with your product, marketing, and sales leaders to understand their specific go-to-market challenges and audience targeting needs. This allows us to tailor the GartnorGroup advertising experience to align with your broader strategic priorities, rather than a one-size-fits-all approach. Does incorporating feedback from these additional stakeholders seem valuable as we explore this partnership opportunity?